Dec 27, 2021 Producer

When Blue Jeans Got a Bad Name

American Experience

This video was originally published by American Experience to accompany its film, RIVETED: THE HISTORY OF JEANS.

Over the fourth of July weekend in 1947, 4,000 motorcycle riders roared into Hollister, California for a three-day rally. The small town woke to motorcyclists in an unusual uniform: leather jackets and blue jeans.

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